Understanding the True Damage of RTO
When a customer rejects a COD parcel at the doorstep, the merchant must pay forward shipping, reverse courier charges, packaging losses, and handle inventory depreciation. For many budding brands, high RTO is the number one cause of failure.
Incentivizing Prepaid UPI Checkout
The most effective way to eliminate RTO is converting buyers to prepaid orders at checkout. Suryawave makes prepaid checkout so fast and trusted—through instant UPI apps (GPay, PhonePe, Paytm) and Razorpay/Cashfree—that buyers gladly pay upfront.
Offering a small prepaid discount coupon (e.g., 5% off or free shipping) costs far less than paying return freight fees.
Phone Number Verification and Delivery Transparency
Ensuring customer phone numbers are verified and clearly showing expected delivery timeframes prevents impulsive buyer cancellations.